About

I combine professional culinary expertise with creative storytelling and a strong understanding of social content. From recipe development and food styling to UGC and paid ads, I create beautiful, authentic content designed to make people stop, watch and want to eat.

“Food is at the heart of everything I create. My job is to turn that into stories people want to watch, share and remember.”

My Story

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I’m Sasha, a London-based recipe developer, food stylist and content creator with a background spanning professional kitchens, food media and hospitality.

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After training as a chef at Le Cordon Bleu, I went on to develop hundreds of recipes and create campaigns for some of the UK’s leading food brands. Most recently, I worked in-house at Great British Chefs, combining recipe development, food styling and social-first content creation.

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I also have a BSc in Psychology, which gives me a slightly different perspective on content - combining creativity and culinary expertise with an understanding of what makes people stop, engage and connect.

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Today, I work independently with food, hospitality and lifestyle brands across recipe development, UGC, food styling and creative content.

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At the heart of everything I do is a love of genuinely good food and thoughtful storytelling - creating work that looks beautiful, feels human and, most importantly, makes you want to eat.

About