Sasha Grace
Recipe Development, UGC and Content
I’m Sasha - a recipe developer, food stylist and content creator based in London.
I trained at Le Cordon Bleu London, graduating with the Grand Diplôme before building a career across professional kitchens, recipe development and food media.
Most recently, I worked as the in-house Recipe Developer at Great British Chefs, developing, styling and creating content for some of the UK’s leading food brands.
Today, I work with food, hospitality and lifestyle brands to create recipes, food styling, UGC and social-first content that looks beautiful, feels natural and makes people want to eat.
My own content is rooted in food, travel, wellness and everyday life, with an interest in how food can help us live well.
Whether I’m developing a recipe, styling a shoot or creating an ad, my approach is the same: great food, strong visuals and content people actually want to watch.
I create scroll-stopping UGC for food, hospitality and lifestyle brands, combining professional food expertise with natural, engaging content made for social.
From talking-to-camera and product-led videos to recipe content and paid ads, I create content that feels authentic, looks great and gets your product in front of the right people.
Previous Partnerships
